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The exponential growth of the Internet presents all aspects of marketing with a new
challenge. The Internet lets us communicate with the consumer in a direct and
personal way never before possible.
Today's consumer seeks primarily the experience associated with a product or service.
This means that you need to efficiently and effectively communicate that experience.
Marketing has become 'marketeasing' as we seek to tease as many senses as
possible.
No other medium manages to communicate the experience better than the video.
Thanks to videos on your website the entire world can now share in the experience of
your product or service.
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The three golden rules of business are: location, location, location. The importance of the geographic location of your business is
diminishing with the growth of the Internet. There are still plenty of 'Boardwalk' spots available on the Internet. I produced a video
for the Key West Innkeepers Association in corporation with Video Digital Island Media of Key West. This video clearly
demonstrates the medium's ability to communicate the experience that a guest at a Bed and Breakfast would have. Several inns
as well as local realtors have seen tremendous growth in business thanks to this very cost-effective method of marketing.
The possibilities are endless. How effective is your marketing campaign? Can you afford to continue doing business the old
fashion way? Rich Media, the seamless integration of video, audio and multi-media elements, can now be incorporated into your
website without costly investments in software and specialists. Feel free to contact me if you are interested in this exciting concept.
Sincerely,
Eric Bannwart to play the Innkeepers video please click here
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